Industry veteran to unify regional sales, deepen customer partnerships and accelerate growth across North America
[Maryville, TN]: — August 27, 2025 — EQUITONE, part of the Etex Group and recognized worldwide for its hi-strength cement rainscreen panels, today announced the appointment of Harry Harisberger as Director of Sales for the United States and Canada. In this role, Harisberger will lead EQUITONE’s sales strategy across North America, strengthen the company’s market presence, and guide regional growth initiatives.
Harisberger is an industry veteran with a career spanning more than two decades across multiple industries, providing a uniquely diverse perspective to the role. A native of Switzerland and a trained bricklayer, he has worked in fields ranging from aviation and entrepreneurship to landscape, property management and manufacturing. Most recently, he held senior sales and management positions at international cladding manufacturers including Swisspearl and Rieder Facades, where he oversaw North American operations, built distributor networks, and introduced façade solutions to the market.
“Harry brings an uncommon blend of hands-on trade experience, entrepreneurial grit, and strategic leadership,” said Steven Mauro, Managing Director for Etex Fibre Cement Division. “He understands the architect’s vision, the installer’s reality, and the distributor’s needs—exactly what’s required to serve our customers and scale EQUITONE’s presence across North America.”
“I’ve known and competed against EQUITONE for years and have always respected the product and the company’s ambition,” said Harry Harisberger, Director of Sales, US/Canada. “We’re building an ‘all-for-one, one-for-all’ sales culture that brings inside and field teams even closer together, educates the market on rainscreen best practices, and delivers solutions our partners can trust.”
As Director of Sales, Harisberger will focus on unifying EQUITONE’s sales organization and spearheading training efforts to educate the market about ventilated rainscreen systems, high-density fiber cement technology, and Etex Group’s commitment to high-performance building solutions. North American customers can expect to see Harisberger actively engaged in outreach, introducing innovations such as the new EQUITONE [inspires] collection, concealed anchoring systems, and other advanced façade solutions.
Guided by his leadership philosophy of “always seen an opportunity,” Harisberger emphasizes building strong relationships, clear communication, and staying closely connected to the product, company values, and partners. Outside of work, he is a lifelong adventurer — an avid mountaineer, cross-country cyclist, and backcountry paddler — fueling the curiosity and stamina he brings to his leadership role.
The appointment of Harry Harisberger underscores EQUITONE’s commitment to expanding its footprint in North America and its dedication to delivering high-performance rainscreen panels to the market.
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About EQUITONE:
EQUITONE, a proud member of the Etex Group, is a leading manufacturer of hi-strength (high-density) fiber cement rainscreen panels. Made from a carefully balanced blend of cement, cellulose, and mineral materials, EQUITONE panels offer exceptional durability, aesthetic versatility, and 50+ year longevity.
As the only high-density fiber cement manufacturer with U.S.-based support, EQUITONE provides localized expertise tailored to the North American market. Backed by over a century of innovation through Etex Group, EQUITONE delivers trusted, high-performance materials that help architects bring bold, lasting designs to life.
To learn more about the collection and order a free sample, visit www.equitone.com/en-us/.